OUR FOUNDER

Monica Magdas Miller is the founder and CEO of Iconoclast Studio Inc. and the Creative Director of Santicler. Born and raised in Romania, Monica learned and fell in love with centuries-old techniques of hand knitting, embroidery and weaving. This love of the art and the artisan textile traditions of her homeland is the unifying thread that has run throughout her career. Together with her passion for the environment, her upbringing served as the inspiration to establish Iconoclast Studio and by extension the Santicler collection.

Before establishing Iconoclast Studio, Monica spent the last 15 years building a successful career as a fashion executive and creative director. She graduated from the Academy of Art University with a BA in fashion and an elective in knitwear design. Living in Los Angeles she has worked for various high-profile brands, most recently as a Senior Design Director at BCBG Max Azria, followed by a position as Creative Director and Vice president of CAA/Global Brands.

Recognizing that a successful enterprise needs a leader that balances the creative with keen business skills, Monica is currently pursuing an executive MBA with a focus on sustainability at Yale School of Management.

Monica and Iconoclast Studio are committed to circular design principles and creating apparel that's easy to care for, using nontoxic fabrications from renewable resources, recyclable and biodegradable. The heart of this venture is to create an innovative fashion platform focused on manufacturing high quality product, of lasting value and versatile use when needed and as needed. Monica and her brand share the vision and creed of “Be the change you want to see in the world.”

Monica Miller